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Designer Alert!
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Published: Volume 15, Issue 11, November, 2007
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Fern Mallis has been a familiar figure at Lakme Fashion Week since its onset. She graces the outfits of Indian designers to perfection – in her own way, lending to their creations, an international aura. As the VP of IMG Fashion, she evaluates the place of local couturiers in the larger scheme of things
But where does Mumbai fit into all of this (along with New York, Los Angeles, Miami, London, Milan, Paris, Madrid, Copenhagen, Durban, Dubai, Tokyo, Hong Kong, Singapore and others)? India for the past decade, and reaching fever pitch right now with its skyrocketing stock market and real estate boom, is the country everyone is not only talking about, but travelling to and investing in. There isn’t a business in the world that isn’t figuring out how (if they aren’t already here with stakes in the ground) to be a part of this hot market. The middle class is exploding along with the number of millionaires and billionaires. They all need clothes and if India’s designers don’t dress them – someone else will. The GenNext show featured several promising and thoughtful designers, who were talented and articulate. Something more designers need to remember is how to explain, sell, communicate and charm your customer. I’ll look forward to seeing how Swati Bhimte’s next Rag Doll collection evolves. |
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