People | The Fresh List 2010

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The Fresh List 2010
Interviews by Supriya Nair, Sohiny Das and Sohini Datta. Photographs by Farrokh Chothia, Ritam Banerjee, Amit Dey and Nilesh Acharekar. Styling by Nirali Mehta
Published: Volume 18, Issue 1, January, 2010

They’re the here. They’re the now. In our annual salute to New Age talent, Verve unveils the edgiest and brightest faces to watch out for this year

Ruchika Bhojwani
entrepreneur, 29

Hometown: Mumbai.

So far: Boarding school in Singapore. College in the US. And now COO, DIVO Hair Brushes, creating an exclusive range of high-end hairbrushes and styling tools called Divo...to bring out the Diva in you.

A day in the life: Balancing being fabulous with working to give people the tools to be fabulous themselves. An average day in the life would be shuttling between the office and home, visiting salons and trade shows, making sure all my products are delivered on time and meeting customers to get direct feedback on how to make things better.

Heroes: My mom (Devieka) and dad (Suresh) because of their love that never fades. My late grandfather for showing me that nothing beats hard work and determination. And my dog Yoda, for being such a survivor.

Last movie watched: Inglorious Basterds. Love Brad!

Best concert memory: Michael Jackson’s Dangerous tour, Mumbai. Got myself an autographed copy of his book and album.

Dream Hallowe’en costume: Catwoman. Meow!

Recent fashion obsessions: Bottega knot clutch, oversized shirts and boyfriend jeans.

Favourite perfume: Stella by Stella McCartney.

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